Broken Legacy Setup & Need for Fresh Creation
The account's legacy catalog was completely messed up with no category structure or variation mapping. Rather than attempting to merge or salvage the corrupted existing listings, the catalog required a complete build from zero. Creating 2,000+ fresh listings from scratch with proper parent child variation architecture.
Just Essence Cataloging and Imaging Case Study
↑2,000+ SKUs Created from Scratch
Created a massive 2,000+ product catalog from scratch with custom parent child variation architecture and a brand storefront to drive organic discoverability and multi item purchasing.
Brand Introduction
Just Essence is a fragrance and personal care brand offering an expansive line of high quality perfume oils, skin care essentials, soaps, body lotions, body butter, and home ambiance scents. Boasting a massive catalog of over 2,000 SKUs spanning hundreds of distinct fragrance profiles (Fruity, Floral, Exotic, Dubai, France, and US Luxury Inspired Collections), Just Essence caters to fragrance enthusiasts seeking both personal care and home aroma solutions.
The Challenges
Missing Category Segregation & Size Variations
Products were listed without proper category hierarchy or standardized attribute mapping. Multiple fluid ounce sizes (1 fl oz, 2 fl oz, 4 fl oz, 8 fl oz, and 16 fl oz) were scattered across separate, unlinked ASINs, creating buyer confusion and damaging conversion rates.
Weak Keyword Indexing & Suppressed SEO Visibility
Due to hasty bulk uploading in the past, titles, bullet points, descriptions, and backend search terms lacked structured keyword integration, causing high intent fragrance queries to miss organic search indexing entirely.
Absence of a Dedicated Amazon Brand Storefront
Despite claiming an expansive collection of over 2,000 products, the brand lacked an organized storefront. Shoppers had no structured way to browse the catalog, preventing multi item cross purchasing and forcing the account to rely heavily on ad spend to drive discovery.
Our Approach
We rebuilt the catalog from the ground up, organized thousands of products into intuitive collections, optimized listings for organic discovery, and created a dedicated Amazon Brand Storefront to support a seamless shopping experience.
Phase 1: Catalog Audit & Taxonomy Mapping
Deep Category & Sub Category Hierarchy: Analyzed the entire 2,000+ product inventory and mapped out a structured two pillar product taxonomy: Perfume Oils and Skin Care.
Sub Category Categorization: Further grouped products into intuitive sub collections including Fruity, Floral, Exotic, Made in Dubai, Made in France, Branded US Fragrances, Best Selling Men’s, Best Selling Women’s, Soaps, Lotions, Hand Sanitizers, Body Butters, and Whipped Shea Butter.
Phase 2: Bulk Flat File Execution & Variation Architecture
Parent Child Flavor & Size Variations (Created from Scratch): Gathered all necessary product details from the seller and built custom flat files from the ground up. Created over 2,000 fresh, brand new listings structured into clean parent child variation families rather than reusing the old, corrupted ASINs.
Unified Fragrance Hubs: Consolidated hundreds of individual fragrance flavors under unified family hubs (e.g., grouping up to 50+ fruity scents like Strawberry, Banana, Apple, and Black Coconut on a single detail page), allowing customers to select their preferred flavor and bottle volume (1 fl oz to 16 fl oz) seamlessly from one drop down menu.
Phase 3: Comprehensive SEO Optimization
Keyword Rich Listing Copy for Fresh ASINs: Conducted in depth keyword research for every fragrance family, writing brand new titles, bullet points, descriptions, and backend search terms for all 2,000+ newly created listings to ensure maximum organic search indexing from day one.
Phase 4: Custom Amazon Brand Storefront Build
Intuitive Collection Navigation: Designed and published a high converting Brand Storefront categorized cleanly by collections (Fruity Collection, Floral Collection, Exotic Collection, Dubai Collection, France Collection, US Luxury Inspired, Soap, Lotion).
Organic Cross Selling Engine: Built drop down navigation menus allowing shoppers to explore hundreds of scents easily, driving multi item orders without requiring paid ad spend on every individual fragrance SKU.
Impact
Complete Catalog Transformation & Organic Scalability
By transforming a broken product catalog into a structured e-commerce asset, Just Essence established a stronger foundation for catalog management, organic product discovery, and scalable growth.
2,000+
Fresh Listings Created
Built and launched over 2,000 new listings organized into parent child variation families, with flavor and size selection where supported by Amazon's listing rules.
Unified
Improved Shopper Experience
Organized fragrance varieties and bottle sizes into intuitive product families, making it easier for customers to compare options and explore complementary scents.
SEO
Stronger Organic Discovery
Optimized product titles, bullet points, descriptions, and backend search terms to improve relevance across long tail fragrance searches.
Brand Store
Centralized Brand Experience
Created a dedicated Brand Storefront with organized collections to support easier browsing, product discovery, and cross selling opportunities.