Maximized Visibility & Disciplined Growth

Amazon Advertising Management

We build and scale Amazon PPC campaigns engineered to convert, not just generate empty clicks. From high intent keyword harvesting to competitor defense and TACoS control, we ensure every ad dollar spent drives measurable, profitable revenue.

Go Beyond Clicks to Get Orders

We target high intent Amazon shoppers with campaigns built specifically for conversions, not just impressions. Our data driven ad management ensures every rupee invested works efficiently to maximize profitability and store rank.

High Intent Keyword Harvesting

Finding the exact search terms buyers use is critical. We isolate high converting backend keywords and long tail phrases to target relevant shoppers and eliminate wasted ad spend.

Structured Campaign Architecture

Structured Campaign Architecture Body Copy: We build clean, highly segmented ad structures. By setting strict daily budgets, real time bid adjustments, and clear campaign goals, we maximize visibility where it counts.

ACOS Optimization

Lower your ad costs while growing organic rank. We continuously harvest profitable exact match keywords and aggressively negative match non converting terms to protect your margins.

Scalable Sales Growth

Scale store revenue through holistic PPC strategy. We audit historical ad performance, sync bid strategy with listing conversion rates, and run targeted launch pushes

Transparent Weekly Performance

Transparent Weekly Performance Body Copy: No secret metrics or hidden spend. You receive clear weekly performance breakdowns tracking ad spend, TACoS, conversion rate, and revenue growth so you always know your ROI.

Conversion Ad Creatives

We align visual assets, video ads, and headlines with target search terms to improve Click Through Rates (CTR).

Targeted Keyword Strategies

We structure and test keywords across three distinct match types to maximize reach and control ad spend. By continuously monitoring match type performance, we adjust bids to scale winning terms and eliminate wasted spend.

Broad Match

Captures maximum search traffic by targeting core keywords along with variations and related terms. Ideal for keyword discovery and capturing high top of funnel impression volume.

Phrase Match

Targets search queries containing your exact key phrase in order, even with words before or after. Delivers a balance between impression scale and targeted buyer intent.

Exact Match

Directly targets shoppers searching for your exact term. Generates the highest conversion rates and provides maximum bid control over your most profitable keywords.

Sponsored Products

Increase visibility and drive product sales with Sponsored Product ads across Amazon search results and product detail pages.

Brand Campaign

1. Brand terms are only used in this campaign.
2. Defensive advertising, not incremental sales, low spend.
3. Protects us from competitors advertising on our brand.

Competitor Brand Campaign

1. Competitor Brand Term Targeting
2. Competitor brand names are only used in this campaign.
3. Targets competitor’s brand keywords in order to gain market share.
4. Small spend, high results, low impression counts, incremental sales.

Competitor ASIN Targeting

1. Selective ASINs we want our product to show up on their detail pages.
2. We generally find search terms perform poorly when showing up on detail pages. However, we find it beneficial to target specific ASINs.

Defensive ASIN Targeting

1. Target ASIN from your own catalog.
2. Places your ads on the detail page of your own products.
3. Keeps competitors off your page while advertising more of your catalog to increase conversion and get some splash sales.

Video Ads

1. Hot and in demand.
2. Requires professional shot videos. Recommended time: 30 seconds.
3. Requires Brand Registry.

Auto Campaign

1. Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
2. Brand terms are negated.
3. Auto campaigns now have targeting split into 4 areas: Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
5. Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
6. Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
7. Close match: We’ll show your ad to shoppers who use search terms closely related to your products.

Manual Campaign

1. Highly segmented ad groups will have the most benefit, most spend, and most sales.
2. Keywords are all manually chosen.
3. We use a bid modifier to bid higher for top-of-search pages.
4. Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.