Premium Price Point vs. Subpar Listing Aesthetics
Although priced at double the category average, the product images, basic A+ Content, and outdated Brand Storefront failed to convey luxury quality, creating a disconnect that severely hampered listing conversion rates.
ArHAM STAILNLESS STEEL FULL CASE STUDY
↑210% Revenue Growth
Scaled premium kitchenware order volume by 210% in 6 months through brand storefront redesign, bundle promotions, and structured PPC management
Brand Introduction
Arham Stainless Steel is a premium kitchenware brand offering high grade stainless steel utensils, including dinner sets, coffee cups, oil/milk cans, ghee pots, airtight containers, and spice boxes. Positioned in the luxury utility segment, Arham’s products are priced at nearly double the market average to reflect superior material thickness, food grade durability, and modern aesthetic design.
The Challenges
Declining Account Sales Trajectory
Prior to agency onboarding, organic rankings and sales velocity were on a steady decline, as price sensitive shoppers opted for cheaper competitor alternatives.
Zero Backend Keyword Indexing
Product listings completely lacked backend search terms and A+ image alt text, preventing Amazon's search algorithm from indexing listings for high intent long tail keywords.
Inefficient PPC Budget Distribution Across Categories
Ad spend was spread indiscriminately across diverse product lines (dinner sets, coffee cups, containers) without portfolio controls, causing top selling hero items to be starved of ad budget while low converting ASINs wasted ad spend.
Irrelevant Click Drain & Untapped Ad Formats
Campaigns suffered from high wasted spend due to broad, irrelevant search queries. Furthermore, high converting ad formats such as Sponsored Brands Video were completely unused.
Our Approach
A phased plan to rebuild the product experience, improve conversion, and scale profitable growth. Open each phase to see the work involved.
Phase 1: Conversion Focused PDP & Storefront Redesign
Premium Brand Storefront Overhaul: Built a structured, high converting Amazon Brand Storefront showcasing product categories cleanly, giving shoppers a luxury brand experience that justified premium price points.
Premium A+ Content & Visual Optimization: Designed high resolution Premium A+ Content and lifestyle imagery highlighting food grade material specs, polish finish, and structural durability.
Backend Keyword & Alt Text Indexing: Performed exhaustive keyword research, populating backend search term fields and embedding strategic Premium A+ image alt text to boost organic indexing and ranking.
Phase 2: Strategic Promotions & Basket Size Scaling (BxGy)
Cross Selling Promotions: Implemented a targeted "Buy 2 Get 3% Off" (Buy X, Get Y) promotion across the catalog. Capitalizing on kitchen buying behavior where customers purchase multiple items together, this promotion contributed to over 48% of total account sales during the campaign period, significantly expanding customer basket size and Average Order Value (AOV).
Phase 3: Structured PPC Portfolios & Strategic Day Parting
Category Portfolio Segmentation: Organized campaigns into dedicated portfolios by product category, allocating the highest budget share to proven hero products (dinner sets and containers) to maximize ROI.
Day Parting Execution: Applied ad scheduling based on hourly conversion trends, concentrating budget during peak traffic hours when high intent shoppers were active.
Phase 4: Aggressive Search Term Optimization & Low CPC Brand Video Ads
Sponsored Brands Video Dominance: Identified that zero competitors in the niche were utilizing Sponsored Brands Video ads. Launched targeted video ads that captured prime search real estate at significantly lower CPC costs.
Continuous Negative Keyword Harvesting: Mined Search Term Reports weekly to negate irrelevant non converting search queries, preserving daily ad budgets for qualified, purchase ready traffic.
Impact
Consistent Scale & Sustained Revenue Growth
By transforming PDP assets to match premium pricing and executing a structured PPC strategy:
210%
Revenue growth in 6 months
Scaled premium kitchenware order volume through a redesigned storefront, bundle promotions, and structured PPC management.
353 → 945
Monthly order velocity
Scaled monthly order volume from 353 units to 945 units.
598
Promotion driven units
In 3 months 598 unit sold through cross purchase bundle promotions alone, significantly boosting customer basket size and repeat buying behaviour.